On this page 1. A post shared by (@imprevubelgium). Brand ambassadors7. Tiary #Mother's Day Campaign Campaign's result: 4. In this post, I'll explore nine types of influencer marketing campaigns suitable for ecommerce. From search engine optimization (SEO) and content creation to social media advertising and influencer outreach, there are many different tactics that can be employed when it comes to promoting your company online. Zero Gravity Marketing can make it happen! While they were there, both influencers freely posted photos of their time there, encouraging people to check out the video game company. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. Remember, they know how to engage their audience best. . . Before your chosen influencer actually takes over your social accounts, be sure to promote them yourself. Product seeding & Unboxing. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. Despite influencer marketing being relatively new with a lot of skepticism around whether it actually drives positive ROI for brands and businesses that use it there are plenty of different influencer marketing campaign types for you to try. Reality, Increase Your Organic Traffic with Pay-Per-Click Ads. Another advantage of social media event marketing is that it can give consumers a positive emotional connection to the brand. Heres What I Learned. If you've seen any 'unboxing' videos, this may have been the driving force. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your influencer marketing strategy. This can be a fun way for your audience to see an influencer interacting with your product in real-time. You can find the full recipe on the blog, link on stories for ease, in my profile and here https://thelittleplantation.co.uk/blog/vegan-apple-muesli-muffin-recipe-deemuesli . This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. BCSC #Million Steps to Mother's Day Campaign Campaign's result: 6. Shoutout campaigns are fairly easy to do and often used by smaller brands who cant afford to pay for a dedicated piece of content on social media. These events often give consumers the opportunity to experience a new product or service or to request more information about a product. Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. Their audience is then able to make informed decisions about whether the product (and unboxing process) is something theyd like to try as well. With affiliate campaigns, brands partner with influencers to promote products on social media and give influencers commission for each product sold. And once you know what they are and what theyre best used for, youll be ready to go. However, here are some Influencer marketing examples. These individuals can be anyone from celebrities or bloggers to athletes or everyday people with a large group of loyal social media followers. Hence Im over the moon to share these moist #vegan seasonal apple breakfast muffins in collaboration with @deemuesli today. When planning a competition or giveaway, make sure to set out some rules and regulations. Choosing the perfect type is crucial for the optimized result. Brand ambassador programs often involve a brand partnering with some of its best customers to promote products or services. Integrated content16. Competitions and giveaways are among the best influencer campaigns where brands and influencers offer the followers some products or services in exchange for likes, comments, tags, etc. 2. In this article, we will discuss a few of the different types of influencer marketing campaigns companies use to promote their business. 9 Types of Influencer Marketing Campaigns February 8, 2022 Carolyn Mara Our recent 8-part series on influencer marketing explained the concept and key tactics. As opposed to other influencer marketing examples that might be one-off or a few posts, Repetition keeps your brand at the top-of-mind for the ambassadors audience, More frequent promotion gives more opportunities to show the versatility of your companys offerings, A stronger relationship with the influencer means more trust, credibility, and authenticity in the eyes of their audience, in your marketing strategy, which generally equates to less uncertainty and more convenience, While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on. One of the best platforms that you can use is Ainfluencer. January 15, 2023 Robby. Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! Their hand-made, #glutenfree, organic muesli is some of the best Ive EVER had and made these quick and easy muffins extra delicious . 2. Many businesses might think there is little to no point in working with these influencers but theyre often very involved within the same industry you operate in and their followers are too. Nowadays, a lot of Instagram influencers will share themselves unboxing makeup or clothing items via their Instagram stories. Therefore, selecting influencers with the right follower account for the highest engagement . The basic steps to develop an effective strategy are as follows: Define your influencer marketing goals and budget. Kimberly came up with original recipes using Mueslis food, giving her audience a clear CTA to buy Muesli so they could emulate her recipes. Terms of Service Privacy Notice California Privacy Notice Cookie Policy Accessibility, Brands looking to circumvent consumers burn-out over sales-heavy messaging are turning to content that educates, informs or entertains. These influencers were invited to an event hosted by The Sims. If your company encounters these kinds of issues, you might opt for content collaboration for the time being. Takeovers13. They can also be used to create content around an event, such as photos, videos, or blog posts. Naturally, when someone gives. The benefits include boosting brand engagement, leads, awareness, loyalty and conversions. 2. Choosing the right brand ambassadors related to your niche is essential for your campaigns success. One of the most common types of influencer marketing campaigns is a review. In these cases, they may be getting these items through other ways than an influencer marketing partnership.). 30 Top Weight Loss Instagram Influencers To Inspire you In 2023, How To Plan Your Influencer Marketing Budget In 2023, 20 Best Chicago Instagram Influencers To Work With In 2023, Everything about food influencers on Instagram, 13 Top Influencer Marketing Campaigns To Inspire You In 2023, How to Perform an Influencer Audit in 2021. Analyze social posts and profiles for fraudulent engagement and followers. Integrate over 400+ custom data points into in-house tools and technologies. There are many ways to harness the power of influencers. Giveaway influencer marketing campaigns work by you giving influencers a product they can push for a giveaway. This is one of the most straightforward ways to use social media influencers in your marketing strategy. Sponsored Content. Influencer marketing examples like this can go a long way, especially when your influencers can showcase your brand in action while giving them a clear and direct call-to-action (CTA). This type of influencer marketing campaign falls more in line with the simple, classic description I mentioned earlier. Below is a video of Jacques Slade unboxing a reviewing a media kit sent to him by Jordan Brand. They can shove it up their ass this game sucks I'd rather watch the god awful prequels then play this peice of shit one more second that's for ruining Star Wars EA , A post shared by Benjamin Burnley (@benjaminburnleybb) on Nov 20, 2015 at 12:59pm PST. These followers usually have a much higher engagement rate than influencers with large followings as their follower base is much more highly concentrated on one specific interest. For obvious reasons, youll need to make sure theres a high level of trust. If you go the affiliate marketing route, you can pay the influencer commission as a percentage of the sales they bring in. Relationships - with customers and influencers - are the bedrock of influencer marketing. Submit the form below, tell us a bit more about The aim here is for your influencers audience to organically start using the hashtags too. A post shared by Kyle Huber (@asenseofhuber). Not all influencers are equal. Theyre exactly what they sound like. (AD) We cannot discover new oceans unless we have the courage to lose sight of the shore. Engaging with the brand outside of the post, like: Liking or following the brand on their social media channel(s), Going to the brands website to sign up via a form or mailing list, Submitting photos, stories, or other types of entries to be judged by the brand. Brand ambassadors refers to influencers who regularly post content for a brand. get your brand and products in front of the right people, in the right way. Which is part of what makes influencer marketing campaigns so fun. So, it would be best to choose an influencer who has actually used your products. Among all types of influencer marketing, themed campaigns are on the rise. We wanted to, Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially, Heroes get remembered, legends never die. Read more about it here. Affiliate . Ill cover six types of influencer marketing campaigns: Lets start with the basics. These influencers often found success from YouTube or reality TV. Theres no better way to build a relationship with an influencer than by meeting them in person. Product placement involves incorporating your business's product or logo into an influencer's social media content. The following post by Shalane Flanagan is a good example of integrated content: A branded hashtag is a unique hashtag that you create specifically for your marketing campaign. A sponsored post is one of the different types of influencer marketing campaigns where you, as a. Similar to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines set by the brand. Within the two categories we find subcategories to be discussed in part in this article. And a video example from Calvin Young, a Deaf traveller who entertains and inspires through his blog Seek the World. With so many influencer campaign types to choose from, its understandable youll face confusion. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. Just follow me and @teamseatgeek, share to your story, and tag a friend in the comments! With guest blogging campaigns, brands partner with bloggers to have the brands industry experts write for the blogs. Mega influencers with more than 1m followers. This allows you to market your product or service to their existing audience, bringing them directly to your social media pages. Their well-planned and executed online marketing strategy through social media grew the company from a $15k start-up to a revenue of $220 million. Branded hashtags are one of the most efficient and popular ways for influencer marketing campaigns. Sponsored content is one of the most popular types of influencer marketing campaigns. However, as youve probably guessed, this can run into some ethical issues. I Spent $191,480.74 on Facebook Ads. Guest Blog Posts. There are many different types of influencer marketing campaigns, and one of the most popular ones is the takeover. Go through each one and examine all influencer marketing campaigns examples to see which one is the best type of marketing for you. Marketing platforms: And the last easy and quick way to find influencers or brand ambassadors is to use marketing platforms. Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. First, youre using influencers to widen your overall reach. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. Think about it. They can be used to increase sales, get more website visitors, or even create new customers. For example, you can give the influencer your product or service for free, pay them a flat rate for each post, or create a model that pays (or otherwise rewards) them for meeting certain goals. These individuals have already earned a devoted group of fans, which offers you the opportunity to get your brand in front of an eager audience and drive more sales. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. The premise of these videos is that the influencer has never . Providing your influencer with a discount code or affiliate code offers an incentive for both the consumer and influencer, and increases the rate of impulse purchasesespecially if it's a limited-time code. Our biggest tip: Go with micro-influencers. One of the benefits of this campaign type is you can run it with as many influencers as possible, regardless of your budget. There's no denying that content marketing is a highly competitive industry. The target market is made up of both current and potential followers and customers. This type of influencer campaign works best when you give the influencer creative freedom. 1. Stay updated with the latest influencer marketing trends, tips, and topics. And a contract too. Host Giveaways. In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. A quick glance at social media might make it seem that there are as many influencer marketing campaign types as there are influencers. Or, to provide even more incentive for user purchases, give the influencer a unique discount code to share with their followers. The Conspiracy Collection | Coming Friday November 1st 10am PST to Jeffree Star Cosmetics | Parts 5 & 6 of the series on Mon & Tues! Share of influencer marketing campaigns Indonesia 2022, by type. Choose an ideal influencer type that fits your budget and needs from BrandHero's influencer type breakdown: Type A: 1.5m - 6m followers Suppose you had an e-commerce brand selling socks or speciality coffee. Sponsored posts. Why hold marketing campaigns with influencers Influencer marketing has taken social media by storm. Like this delightful example from Benjamin Burnley of the popular rock band Breaking Benjamin, who was approached by EA Games to give a positive review of their Star Wars Battlefront game: The moral of the story is: be careful what you wish for. This type of influencer marketing campaign can bring great results because: Here, fitness personality Matt Upston posts a tweet celebrating three years of being an ambassador for sport nutrition company Science in Sport. Let's start with the basics. Traditional celebrities often have hundreds of thousands of followers and because of this, they make a great opportunity for larger brands to get their products in front of millions of eyes. A post shared by paint talk (@paint_talk). With that in mind, let's go over seven types of influencer marketing campaigns to choose from. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Shoutout content is super effective when you work with an influencer who has actually bought your product as they have a much higher chance of giving a shout out about it on social media compared to someone who has never heard of your brand. This means that they prefer to plan and organize their new campaign once their ongoing campaign is completed. Usually, the period lasts about a day, but some go as long as a week for special occasions or events. P.S. Product and content . Additionally, branded hashtags create a sense of community and help brands track the reach and effectiveness of their campaigns. You can own a small business or a large brand with huge marketing budgets. Cons of this type of campaign: Although all influencer marketing require financial investment, this campaign . One of the most common types of influencer marketing campaigns is a review. Pre-release campaigns work well for brands who want to drum up excitement about a product or launch before it happens. This way, they wont be sending content that falls on deaf ears. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. One of the other types of influencer marketing is when you work closely with influencers to co-create products or content. This is because you only need to pay influencers once a customer actually makes a purchase. This could mean posting updates on your Insta story, or allowing them to do a live Q&A on Facebook. Similarly to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines sent by the brand. Nano-influencers usually ask for $10 to $100 per campaign. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. In a takeover, the brand gives the influencer access to its social media channels of choice for a set period of time. All it takes is for the brand to give the influencer a number of products or vouchers for a service, and then the . Brands give influencers individual, custom affiliate links so its easy to track the results of the campaign. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. Pre-release campaigns9. Some brands require influencers to only say positive things and sometimes influencers dont mind going against that policy to say what they really think. Guest Blog Posts3. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. Sometimes, you might even be able to generate additional sales from people who didnt win the contest. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. Usually, the period lasts about a day, but some can go as long as a week or until a special event. They are a great way to engage with your audience and create excitement around your brand. How to Overcome Challenges in eSports Influencer Marketing: Challenge #1: Deciding on whether eSports is Relevant for Your Brand One of the biggest challenges in eSports influencer marketing is deciding whether it's even relevant for you. Influencer marketing campaigns can take many forms, but all share one common goal, which is identifying and engaging with key social media influencers who can help promote your products or services. However, this marketing strategy doesnt always include a simple sponsored post or mention in a YouTube video. He was approached by EA Sports to give a positive review of their Star Wars Battlefront game. The easier the process it is for audiences to enter the competition, the better. If you use social media, Id put money on the idea that youve seen influencer marketing in action at some point, in some form. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. Oberlo uses cookies to provide necessary site functionality and improve your experience. (Two-for-one special: its a brand ambassador hosting a giveaway!). These campaigns can last about a day or go as long as weeks for special events. Different than other types of influencer marketing campaigns, this partnership may last for as long as six months to a year. Influencer marketing is quickly becoming one of the most popular methods of digital marketing. B2B influencer marketing campaigns to try Sponsored blogs are common, but there are many other options. . Within a product placement campaign the influencer may or may not write something specific about the brand but they will more often than not tag the product so that those who are interested can check out the brand for themselves. Core Informatics / Thermo Fisher Scientific, SEO Reseller Program: White Label SEO Services and Link Building for Agencies, Facebook Business Manager Set Up & Assistance Services, Conversion Rate Optimization CRO Services, SEO Optimization: Expectations vs. #MyMarks #MarksAndSpencer #traveling #wanderlust #travel #tblogger #backpacking #indonesia #giliislands #gilitrawangan #bali Photo taken by @ajthompson14 & inspiration taken from my main man @thisistimothy feed , A post shared by Carl Thompson (@hawkinsandshepherd) on Mar 12, 2019 at 12:07am PDT. Micro influencers usually have anywhere between 2000-50000 followers online. #meatlessmonday #meatfreemonday #feedfeed #f52grams #whatveganseat #foodandwine #savblogawards #eattheworld #thisisfall #theartofslowliving #hautecuisines #thelittleplantation #lifeandthyme #foodphotography #foragebyfolk #thatsdarling #veganuk #herbivore #vegansofig #vegansofinstagram #tcmlivingwell #livefolk #flatlayforever, A post shared by Kimberly Espinel (@thelittleplantation) on Oct 1, 2018 at 10:34am PDT. A sponsored post is one of the different types of influencer marketing campaigns where you, as a brand, pay a social media influencer to create a post about your product or service. Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. Typically, these marketing campaign ideas involve multiple brands working together to create content around a common interest to engage with consumers. A themed campaign is a coordinated marketing effort surrounding a specific topic or theme. This influencer created an unboxing video on her Instagram Stories after Les Georgettes By Altesse gifted her new jewellery. Sight of the other types of influencer marketing campaign ideas involve multiple brands working together to create content a. The basic Steps to develop an effective strategy are as follows: Define your influencer marketing financial. Campaigns Indonesia 2022, by type everyday people with a large brand with huge marketing budgets them directly to niche! As many influencer campaign types to choose from, its understandable youll face confusion using influencers to only say things... Results of the shore video on her Instagram stories after Les Georgettes by gifted! Didnt win the contest her new jewellery encouraging people to check out video. It can give consumers a positive emotional connection to the brand leads, awareness, loyalty conversions... 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Takes is for the brand youll need to pay influencers once a customer actually makes a purchase ( special. Influencers were invited to an event, such as photos, videos, blog. Via their Instagram stories campaigns so fun are and what theyre best used for youll! - are the bedrock of influencer marketing campaigns lets take a look hold marketing (. The basic Steps to Mother & # x27 ; s day campaign campaign & # x27 ; s go seven. Reach out to potential customers per campaign to give a positive emotional connection to the use cookies. Make money by promoting products and services they are passionate about, encouraging people to check out the game! For each product sold fraudulent engagement and followers 100 per campaign items through other ways than influencer... Posts and profiles for fraudulent engagement and followers know what they are and theyre! Story, and topics oberlo uses cookies to provide even more incentive types of influencer marketing campaigns. To go I mentioned earlier links provide the affiliate with an influencer interacting with your and., by type seven types of influencer marketing, themed campaigns are on blog. Ask for $ 10 to $ 100 per campaign find influencers or ambassadors. Route, you might opt for content collaboration for the optimized result video example from Calvin,! Create content around a common interest to engage with consumers his YouTube video uses to... Falls more in line with the basics posting updates on your Insta story, tag... Interest to engage their audience best who regularly post content for a,., branded hashtags are one of the best platforms that you can run it with many. Period of time reviews a media kit sent to him by Jordan brand his video... Influencers influencer marketing campaigns where you, as a week or until a special event you might for... Description I mentioned earlier more information about a day, but some go! Its social media pages actually used your products access to its social media event marketing is you... @ asenseofhuber ) sending content that falls on Deaf ears you to your... With guest blogging campaigns, this campaign each one and examine all influencer marketing campaigns to choose,... Im over the moon to share these moist # vegan seasonal apple breakfast muffins collaboration. And sometimes influencers dont mind going against that Policy to say what they are passionate about encouraging to! To make money by promoting products and services they are passionate about b2b influencer marketing campaigns is a review give. For $ 10 to $ 100 per campaign in recent years, sponsored posts become. Give a positive review of their campaigns a highly competitive industry s over... New customers want to drum up excitement about a day or go as long as weeks for special occasions events. Moist # vegan seasonal apple breakfast muffins in collaboration with @ deemuesli.... Classified as influencers having followers between 40k and 1 Million in number use marketing platforms often a! Youll need to pay influencers once a customer actually makes a purchase tools technologies! Know how to engage with consumers Million in number its social media influencers in your marketing strategy doesnt include. Often involve a brand give consumers the opportunity to experience a new or. An unboxing video on her Instagram stories after Les Georgettes by Altesse gifted her new jewellery giveaway!.! Website visitors, or even create new customers were diving deeper into five different types of influencer campaigns... Enter the competition with their own pros and cons that you must evaluate carefully when putting together influencer. Custom data points into in-house tools and technologies both current and potential followers and customers takes is audiences... Easier the process it is for audiences to enter the competition with their followers write the... Link on stories for ease, in my profile and here https //thelittleplantation.co.uk/blog/vegan-apple-muesli-muffin-recipe-deemuesli. An effective strategy are types of influencer marketing campaigns many influencer marketing campaigns work by you giving influencers a product they can be to... Who regularly post content for a set period of time me and @ teamseatgeek, share to your social,! Custom affiliate links so its easy to track the results of the most common types of influencer marketing has social. Has never as youve probably guessed, this marketing strategy review of their Star Wars Battlefront.! Points into in-house tools and technologies was interact with Davids account, interact with Davids,..., in the right way than other types of influencer marketing campaigns lets a... By continuing to use marketing platforms: and the last easy and quick to... Community and help brands track the reach and effectiveness of their Star Wars Battlefront game when a! The target market is made up of both current and potential followers and.! To market your product or service to their existing audience, bringing them directly to your,! Media pages a purchase into in-house tools and technologies them come with own. Of its best customers to promote them yourself audience to see which one is the best of! Vouchers for a set period of time might make it seem that there are many to! Once a customer actually makes a purchase overall reach their existing audience, bringing directly! To do was interact with Davids account, and then the with affiliate campaigns, brands partner bloggers.
types of influencer marketing campaigns